In Lil Dicky’s latest rap video, he rides around in a luxury sports car, prances through a mansion like he owns the place and parties on a yacht with bikini-clad women. Several athletes and A-list celebrities make cameos. But Dicky filmed all those flashy scenes without spending a dime. Then I thought to myself, ‘What if we filmed a video without spending money? His only major expenses were feeding his two-man camera crew and editors for the video. It took them six hour days to create. Dicky opens the video by asking seemingly random residents mkaing a posh neighborhood if he and his crew can use their home to film.
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Although it was a bit of a sleeper hit press-wise, it’s receiving due attention now for being baller as hell while costing almost nothing to make. The premise was, «To make the most epic rap video ever without spending any money,» and that it’s all about, «Saving money as opposed to spending it,» as Burd says himself in scenes from the music video. After a lot of trial and error he eventually found a boat, a mansion, a car dealership and a nightclub that would host them in exchange for online promotion. But he made good on his promise to all of the hosts with more than 11 million views and counting on YouTube. Then I thought to myself, ‘What if we filmed a video without spending money? They are most widely known for their Got Milk? After he landed a promotion to a creative job at the company he began to both record a mixtape and produce videos for his singles. He finally hit on some Internet fame with a comedy song about the ex-boyfriend of his girlfriend entitled «Ex-Boyfriend , » and follow-up videos began to garner significant views. He did this all while balancing his comedic personality with rap aesthetics. Buzz Genres.
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The Roots subtitled each of the shots to explicitly call out what they saw as the buffoonery of the paint by numbers videos. In fact, some videos in the twenty-teens make some of the more flamboyant videos of the 90s seem demure. So, how do you make a parody in a genre in which the absurd has become the standard? Enter Lil Dicky. Again, he starts with himself, noting his Jewish faith with a nod to all the accompanying stereotypes and raps not about how much he spends but the absurd lengths to which he will go to save a buck. Throughout, his commentary is bookended by Rich Homie Quan and Fetty Wap, who also know what their brands stand for literally and have senses of humor about it. The result is a hilarious send up of both himself and many of the stereotypes that have pervaded much of Hip-Hop of late, shot as part music video and part documentary. In the end, his quest is fulfilled. Just watch.
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Gathering those A-list celebs was an easy task because he already knew them. With Homie, I wanted to get a guy who raps about the luxury lifestyle. Chart success has been a long time coming for Burd, especially considering he began his rap career in the unlikeliest of ways. In Lil Dicky’s latest rap video, he rides around in a luxury sports car, prances through a mansion like he owns the place and parties on a yacht with bikini-clad women. Threads collapsed expanded unthreaded. Start your 7-day free trial now. Dicky was rejected numerous times by mansion homeowners, but he said the constant dismissals made the video more authentic. Follow ambrosia4heads. We need your support. Ambrosia For Heads. Listen Here. In fact, some videos in the twenty-teens make some of the more flamboyant videos of the 90s seem demure. Then I thought to myself, ‘What if we filmed a video without spending money? Early on an autumnal morning, David Burd is in a car traversing through Los Angeles on the way to make an appearance on the radio station
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The Roots subtitled each of the shots to explicitly call out what they saw as the buffoonery of the paint by numbers videos. In fact, some videos in the twenty-teens make some of the more diicky videos of the 90s seem demure. So, how do you make a parody in a genre in which the absurd has become the standard?
Enter Lil Dicky. Again, he starts with himself, noting his Jewish faith with a nod to all the accompanying stereotypes and raps not about how much he spends but the absurd lengths to which he will go to save a buck. Throughout, his commentary is bookended by Rich Homie Quan and Fetty Wap, who also know what their brands stand for literally and maming senses of humor about it.
The result is a hilarious send up of both himself and many of the stereotypes that have pervaded much of Hip-Hop of late, shot as makig music video and part documentary. In the end, his quest is fulfilled.
Just watch. September 17, Published By Parfit. Ambrosia For Heads. We need your support. Start your 7-day free trial. Thank you. Most Recent Stories. The Cypher Is Complete Audio. Lill Starr. Listen Here. YBN Cordae. Follow ambrosia4heads.
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It’s a slimy art to put hip-hop’s swagger-fueled materialism on trial as an outsider. No matter how earnest, learned, and well-intentioned the resulting song is: Preach fiscal responsibility to rap fans and on might as well write a track about pulling up your pants. His message attacks his rap counterparts for their irresponsible spending — even though he leans on their talents and slang to get.
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The viral video’s concept is simple: Engage high-end retailers and wealthy people, ask them to borrow stuff for a shoot, and make a Roman orgy rap clip on the cheap. The song is gorgeously engineered. Dicky rhymes well, and more importantly understands the cues and flow of rap music. This makes his stern grandstanding less repellent than Makung box cutter, void-of-charisma lyrics about ironic mopeds. It makes Dicky appear less clueless than the sulking teen bile tossed at rap videos by Lorde. Dicky enjoys the misogynist perks of filming women in bikinis on a yacht, but never yields his humble, low-rent, good-dude charm. He’s also able to use his white privilege to not only flip the script on rap, but also bring his director’s treatment to life. The video calls for him to get access to free and expensive items by way of — and this is rich — walking into gated communities, night clubs, marinas, and car dealerships, then asking other white people to use their stuff. At the risk of being cynical, I don’t believe the sweet, elderly white woman who ultimately lets Dicky film in her mansion answers the security buzzer if it’s Rich Homie Quan at lil dicky making video with no money door. As pure artistry, it’s easier to traverse a universe and borrow components than it is to fully operate under its guiding parameters. With the luxury of detachment, structuring a rap business model that strays from the norm black people writing about what is around them and how they feel about it and veers into Seth Rogan-esque, basketball shorts commentary for frat houses is calculated cake. In Dicky’s previous video — a collaboration with Snoop Dogg — he at least lays out makung he thinks it will work: «Literally I can reinvent myself, I get a forum to express. He’s fully aware of his background, but uses it incorrectly as a bargaining chip — reasoning that he must work harder to avoid the stigma of his upbringing in order to make his rap career work. This ignores being able to tinker with music throughout college, then having enough institutional runway to ditch structured work and give music a go. That’s the target Dicyk hit.
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