Those numbers go up or down depending on where you live and work. And even that was a struggle. So how was I able to more than quadruple my income in five years? I hope you can learn from my missteps, and find a smoother path to your own six-figure income. There I was, a young person with a personal training certificationready to conquer the fitness world. Only problem was, I had no idea where to start. And while I was figuring it out, I lost valuable time. A personal training career starts like any other profession: by getting your foot in the door. And for most entry-level trainers, that door is probably attached to a big box gym. You see why this can be a smart pick for rookie trainers.
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The longer answer is that, as most things are, if you are fantastic at your job and if you market and sell yourself well, you can make good money. If you want to take a deep dive into whether or not a fitness trainer career is for you, check out this article — Is Fitness Trainer A Good Career? Depending on the city you live in, these numbers may be even higher to get comfortable or be a star, but I wanted to take what we are seeing right now as the major annual income numbers. I want to use averages and totals here merely to give you an easier way to look at the math more generally. If we take that formula as a baseline, we can look at the levers you can pull in order to make more money as a personal trainer. You only have so much time in a day, week, month, and year. So, 8 hours per day may become 10 hours after you handle all of your client-facing fitness responsibilities as well as your business logistics responsibilities — like billing, social media, sales, networking, etc…. Note — If you do additional work for your clients that gets them better results and improves their client experience, you should be able to charge more over time which is a lever you can pull. In my experience, I see most personal trainers not being able to maintain 40 hours; I see it often falling into the low to mid 30 hours because of the additional work that comes with it. Personal training can be a wonderful role, but it does require you to spend a substantial amount of time on the gym floor with individual clients.
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That gets very tiresome after a few years of growing a business for yourself. This is a huge lever which requires you to earn it. This is absolutely a lever you should constantly work hard to improve. If they are getting better in and out of the gym, if they are building a good trainer client relationship, and if they are enjoying their training sessions, they will stay with you. The more of your clients that you keep for longer, the more full your client list gets and the more leverage you have to charge people more. The better you do this, the more likely people will be to pay more. Lastly lastly for this article anyway , you want to make your customer experience sterling. That means your facility needs to look and feel top-notch from the parking lot to the look of the bathrooms to the cleanliness of the floors etc. Every little bit helps. This is another lever you want to pay close attention to.
The authority on physical activity
Thinking of becoming a Personal Trainer? Either way, if you want to grow your brand this post will help you understand the business and marketing aspects of being a PT and ultimately grow your personal trainer business. Great, but to do that you need clients. This article is inspired by the launch of our new book The Business of Personal Training. Some trainers have an inspirational backstory, such as they have lost a lot of weight themselves or overcome a bad injury. This post is dedicated to helping you avoid this and aid you to run a successful personal trainer business. The trend for personal trainers is changing. As it is becoming more popular, there are more full-time jobs. The perks of being a PT are obvious, you get do work in a fun gym environment, motivating people every day. You can also work it around your lifestyle, you can work as a part-time personal trainer and potentially earn good money. The average salary varies and is dependent on the country and even city. It is also dependent on experience and whether or not you have your own facility.
If you see someone doing lots of sets of the same exercise, you may suggest a new exercise that works the same muscle groups. Unless you are bringing clients with you or have friends in the gym interested in buying a personal training package immediately, you will start out with no clients. In short, you plan a brief talk about exercise, eating, and the importance of incorporating both into everyday life. To improve your earnings expand your knowledge in the industry as frequently as possible. Become a brand ambassador — if you work in a gym, compete in fitness related events, or have a website there is no shortage of companies who would like to partner with you. For those with an entrepreneurial spirit, a career as a Personal Trainer can be lucrative. Landing a job in the fitness industry is exciting and rewarding. Understandably, January is one of the busiest months as people are looking to finally reach their fitness goals in the New Year.
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For questions or to get started, call us today at Do not think that way- you have to start somewhere! Become an affiliate — this one plays into the brand ambassador option. Summertime is often a slower season as your clients take vacations, stay home with their kids, go to their beach house, or even spend more time working out on their own outdoors. Personal training is one of the fastest-growing careers in America. Some people may be able to lose weight by simply changing their diet habits; others may have to engage in daily exercise to burn the extra fat. If you have a nutrition certification and experience, the same can be done for meal plans. You want to increase and diversify your revenue streams. It is now up to you to retain your clientele to keep your business going. However, keep in mind that boot camps should be offered at a group rate, which is usually a small percentage e. Your attitude greatly effects the development of your business. Being friendly and helpful along with tidying up the area will make gym members notice and want to train with you.
Making Money As A Personal Trainer, Final Thoughts
Landing a job in the fitness industry is exciting and rewarding. While their making phone calls and attending meetings, you have the opportunity to actually help people. From the outside looking in, this can hardly be considered work. The training sessions are fun, and helping others is a dream job.
You want to increase and diversify your revenue streams. Establish yourself as a local expert or industry thought-leader. When possible, look to create passive revenue — the kind of services that work for you, with little to no effort on your. Design custom training plan s — clients already pay for your time in the gym, and they will also pay for your expertise when it comes to creating a workout plan for.
Create one, three, six and twelve month workout packages. Include progress meetings, in-person training sessions, and follow-up services for an additional fee.
If you have a nutrition certification and experience, the same can be done for meal plans. This way, you can work out the kinks and determine the best approach. But, one you nail the process down you can take to the internet and connect with people around the world to offer training and coaching services.
Using email, Skype and video assessment you can help people transform their workout, diet, and life. In short, you plan a brief talk about exercise, eating, and the importance of incorporating both into everyday life. Interact with attendees and pass out business cards or brochures. This is how you establish your position as an expert and network with potential clients.
Start a website or blog — this is one will take some time and money to start, but can provide a big return on investment. Instead, look to create an informative website that talks about you, your training style and how you can help.
List you contact information, services, and training philosophy. Use it as a point of reference when reaching out to new clients or potential partners.
Become a brand ambassador — if you work in a gym, compete in fitness related events, or have a website there is no shortage of companies who would like to partner with you. Reach out to companies you believe in, or brands you like. Tell them who you are, reference your website, and tell them how you can help one. I count that as a win. Become an affiliate — this one plays into the brand ambassador option. If you are already representing a brand, you can work out an agreement to get paid when you sell a product or service.
Fitness-tech companies do this, so do supplement and apparel companies. You can create an arrangement that uses affiliate links on the internet or discount codes that are entered when someone makes a purchase. Either way, you get paid for doing very little work.
What you should realize is that your potential to connect with and affect change in the lives of others is limitless. The Get Paid Plan Design custom training plan s — clients already pay for your time in the gym, and they will also pay for your expertise when it comes to creating a workout plan for. Takeaway What you should realize is that your potential to connect with and affect change in the lives of others is limitless.
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How To Earn More Money as a Personal Trainer & Keep Clients Longer! — Phil Graham
What also motivated him was not being able to find a studio he really enjoyed working out at in his neighborhood. I honestly opened this studio because I genuinely want to help people. He credits much of this ease of training to their payment system, which is based on a monthly set-up. If they miss a session, they must make it up sometime within that month or they will lose it. Kopsh has found this system of payment instills more accountability among his clients, while decreasing cancellations and helping clients stay on track.
An In-depth Look at The Personal Training Profession
Other trainers are also jumping on the alternative payment bandwagon. Ashworth does protect his bottom line, however, so that he makes a minimum amount, even for clients who train the most per month. This recurring method of billing and membership for personal training will transform your cash flow as a small business owner. Policy Protection Amy Neighbors, M. She and all the other trainers who were interviewed for this piece instill one primary policy, as well: a hour cancellation notice. Massaro does make exceptions, however, for things such as sudden illness, being stuck at work or inclement weather.
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