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In a marketing world obsessed with online clicks, likes, shares and impressions, it can be hard to work out which activities actually lead to sales. Social media is arguably the most fickle platform for marketers, because success is often measured by the number of times a brand-invented hashtag is used or how many followers its Snapchat account has, rather than overall business gains. The organization studied 92 social media campaigns from 20 countries as part of its Warc Prize for Social Media, and launched a study this week linking social media activity that has broad reach to long-term sales. This means that while the likes of Facebook , Twitter and Snapchat are tempting for brands to use for competitions or discounts to push short-term sales, they are better off being used more thoughtfully and strategically, according to Warc. So how can marketers make sure their brand’s social strategy provides more than simply clicks and likes? Here are our favorite of Warc’s winning social media campaigns, plus their business impact where available. Coca-Cola’s Remove Labels YouTube film aimed to question cultural prejudices in the United Arab Emirates and resulted in a 51 percent uplift in consumption of the fizzy drink in the region — as well as more than 18 million views. Its film featured six social media «influencers» at a traditional Iftar, the meal that breaks the Ramadan fast, but the diners were in the dark. They included a heavy metal band musician who viewers could see was wearing a smart suit and a behavioral scientist who was heavily tattooed. As the lights went up, they were revealed to each other. Under each of their seats was a box containing a can of Coca-Cola marked «labels are for cans not for people». Singapore Airlines subsidiary Scoot analyzed digital «customer journeys,» looking at the online research phase of travel right up until boarding the plane, correlating this with general Facebook data about certain types of people. This meant it could promote particular destinations to set groups, and two campaigns marketing Sydney and Queensland to millennials saw a percent sales uplift year on year to those destinations.
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Tesco, the U. Videos showing parents what the «must-have» items were forthe season contributed to a 1. This U. The activity reached Thirty percent of U. So Wilkinson Sword invited women to «choose a new look for their beardy boyfriends» on Facebook. Of the 1, men chosen for a makeover, 90 percent said they planned to switch to Wilkinson Sword. The Middle Eastern banking group encouraged young couples to save for their retirement by running an event showing them how they might look in 30 years’ time, with supporting Facebook activity allowing people to create their own «ageing» images of themselves.
How to Make Extra Cash on The Side with a Full-Time Job
We thought so. We use this field to detect spam bots. Megan Robinson 03 Jul. Everyone knows that. Mystery shopping isn’t going to generate a regular income, but it can be a fun way to earn extra money and get free products. Most consumers actively avoid anything to do with their bank until they really need help — or something goes wrong. To give you an idea of just how powerful investing is, consider this:. Major brands are always looking to get a leg up on competitors and one of the easiest ways to do it is to simply know more about their customers. Another option for making extra money from home is to take surveys. Is it Legit? News sign-up Sample reports.
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Leave your comment Cancel reply. A huge perk to what was already a great paying side hustle. You can change this and find out more makiny. Enjoy traditional casino games such as video poker or slots? Please try. Stop being complacent and continuing to pay 6. Hey man I just wanted to say this article was an absolute godsend for me.
When money is tight, we got you!
Banking is the archetypal low-interest category. Most consumers actively avoid anything to do with their bank until they really need help — or something goes wrong. In addition, banks are hamstrung by a need to appear trustworthy and operate within tight regulatory criteria. All this is anathema for any decent social strategy that relies on audience goodwill, engagement and advocacy.
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Banks United Kingdom. What else does this article talk about? Get a demo or Subscribers: Log in. Including over 12, effectiveness case studies revealing the campaign strategies of the world’s leading brands to help maximize ROI. Best practice guides that explain the how and why of marketing challenges halifaxx stay ahead of the ever-changing marketing landscape.
Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage. Recipient name:. Recipient email:. Message optional :. Send me a copy of this email as. Cancel Email. Hide message. Welcome back to WARC! Explore all these new features Maybe later. Not a subscriber? Login via Open Athens.
18 Ways to Make Extra Money with a Full-Time Job
Keeping your bank account out of the negatives is a task in itself when Halifax offers so much temptation in the form of delicious burritos and an awesome night life scene. For those who understand the struggle and are maknig to put themselves to work for that cash flow, here are some ideas maklng ways to make a bit of quick, easy money while balancing your other commitments. So start asking around or post an ad on Kijiji and you might just find a sweet gig. We all have a few of our textbooks from years ago that are just laying around collecting dust. You may just be too lazy to sell them or actually want to keep them, but when times get tough selling your textbooks can make you some serious cash Just like textbooks, we all have an old phone or some type of technology lying around that we never use.
Coca-Cola: Remove labels
Even if the screens are broken you can still make a few bucks off of them! If you have a creative side along with a broke side You can pretty much sell anything on Etsy if people will buy it. The trick is you need to be good at selling your products. Usually students need other students to help them out and participate in studies, life hack: get extea to pay you. Most are paid, or subsidized with food but participating in a research study can get you some quick cash. Easy peasy lemon squeezy, you can find sites online that literally will pay you for your opinion. Some surveys pay you in coupons or deals, others with money. Being a brand ambassador can be fun and make you a good wad of cash. This way you can help someone avoid the struggle and make some moula. Halifax is full of small businesses that do a lot of call outs to staff random events.
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